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Maximize Resident Occupancy
Resident occupancy, a challenge even before the COVID-19 pandemic, continues to be a common concern among senior living communities. The NIC shared that senior housing occupancy reached an all-time low in the second quarter of 2021 at 78.7%, recently increasing to 80.1% as we enter the fourth quarter.

With communities still facing pandemic related challenges as well as the pre-pandemic challenges, communities need to get creative with offered services to meet the older adult. How does Senior Living address this growing concern? The need to increase occupancy while increasing the amenities, services and care for your residents is a growing concern.

Critical discussion items include:
• Marketing efforts to communicate the focus on healthy longevity even before residents have moved into a community.
• Provide communities the opportunity to engage, educate and highlight what the resident experience is and the impact it can have on each individual.
• Learn firsthand from Executive Director, Jocelyn Cochran and Director of Sales & Marketing, Maureen Malvar, both of Celebration Village Acworth as they discuss the steps they take to maximize occupancy and overcome the challenge each and every day.

Led by: Dr. Roger Landry (MD, MPH, President & Chief Content Officer-Masterpiece) and Amanda Baushke (VP of Operations-Masterpiece)

Guest Speakers: Executive Director, Jocelyn Cochran and Director of Sales & Marketing, Maureen Malvar, both of Celebration Village Acworth

Oct 26, 2021 11:30 AM in Mountain Time (US and Canada)

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